Image by Ryoji Iwata

REACHING GLOBAL CONSUMERS

 

ABOUT US

Half A World is a boutique agency, supporting brands launching and growing in international markets.

We believe in properly building brands in new markets. We understand the core elements that made the brand great in the first place will be the elements that make it great internationally. We know how to make a brand understood by a new consumer.


Our team bi-lingual, bi-cultural and brand nerds. We love working alongside our clients to best grow companies internationally.

 

APPROACH

What Sets Us Apart

BRAND FIRST

Good branding is the foundation of successful marketing. We are brand guardians who make sure all branding elements are protected and utilised properly in new markets.

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CULTURAL INSIGHTS

Our team are polyglots and multi-cultural brand nerds with global experience. We love working alongside our clients to best develop companies internationally.

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BUILDING TOGETHER

We prefer to work closely with our clients. Explaining the new market while expanding the business. By the end of our first year, our clients are confident in understanding their work in a new market and confident in the strategy we’re building together.

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IN THE NEWS

 
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HOW LUXURY CAN BENEFIT FROM TENCENT AND ALIBABA’S THAWING RELATIONS

JingDaily 
June 26, 2022

"if this news is a bellwether for the thawing of Alibaba and Tencent’s relationship, it will only benefit brands who have long had to build complicated solutions to the problems caused by these two tech giants’ fierce competition."

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CHINESE LABELS FLOCK TO PARIS TO GO GLOBAL IN HIGH FASHION

Reuters
October 7, 2021

"Chinese-owned brands are looking to expand abroad, sparking a trend of new labels being established in the country with the goal of international growth, said Yishu Wang, co-founder of Half a World, a firm that offers marketing advice to brands seeking to expand overseas."

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XI JINPING’S CALL FOR WEALTH REDISTRIBUTION THREATENS LUXURY GROUPS’ CHINA BOOM

Financial Times
AUGUST 28, 2021

'Yishu Wang, a London-based consultant whose agency Half A World helps luxury brands and high-end retailers expand in China, has been fielding calls from worried clients. “I’ve been telling them that things may not change dramatically right away, but for a time some very wealthy people, top CEOs, and high-level government officials are certainly going to be more careful about what they wear or show in public,” she said.'

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HOW FASHION BRAND DUNHILL TAPPED INTO ASIA’S WHITE DAY GIFTING HOLIDAY

Glossy

MAR 11, 2021

'“Brand collaborations offer international brands a way to create something local in China, be it a color, a pattern or a new design,” said Yishu Wang, a director at China-focused marketing consultancy Half A World'

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ARE CHINA’S 'LITTLE FRESH MEAT' IDOLS LOSING THEIR LUSTER?

Campaign Asia
May 14, 2021

'“[Little Fresh Meat] is a title people [marketers, media, brands] know will attracts fans and consumers. So it gets used on a wide range of male idols who are young and good-looking,” said Yishu Wang, a director at the marketing agency Half A World'

CONNECT WITH US

London, UK | Shanghai, China | Auckland, NZ

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